Description:'Advertise in the Sky, Where everybody must see it, and not only see it - but OBSERVE and talk about it. DON'T WASTE MONEY on hoardings, and newspapers where, mixed with hundreds of others, they escape the notice of all but the very few. HAVE ONE ALL TO YOURSELF. Lempriere's Up-to-date System of providing Captive Balloons or Aeroplane Kites and Banners to ascend from your own premises appeals to a whole town on each ascent, and is undoubtedly the most effective, and in the end the cheapest, mode of calling the attention of all classes to any Business Establishment, Place of Entertainment, or Proprietory Article that you desire to make a household word. Where current is obtainable these Balloons can be electrically illuminated from the interior and operated at night with great effect.'
Liutenant Lempriere, balloonist and aeronaut, lived in Handsworth at 169 Hunters Road and then later at Wilton Road. His aeronautic displays were extremely popular in the late nineteenth and early twentieth centuries.